🛒 Created m-Select shoppable ad experience
💰 Unlocked $2M+ in brand budgets
🏆 Established company as APAC innovation leader
🔧 Built templated system for rapid deployment

Major Brands: Unilever, Nestle, Samsung, BliBli, ALDI, ASDA, Grab, Globe

🤖 First to market with AI-driven dynamic ads
🎯 User-first approach to AI implementation
🔄 Scalable model replicated across brands
⚡ Built consensus in uncharted territory

Brands: Citra Indonesia, Bearbrand

🎨 Built internal creative database platform
⚡ 60% reduction in pitch preparation time
🔍 1000+ creatives with smart search
🌍 Global sales team independence

Impact: Real-time client response capability

📱 First dynamic mobile-OOH integration
🌤️ Real-time UV index content optimization
🚇 10 train stations across Indonesia
🔄 Mobile-first, multi-touchpoint consistency

Product: Ponds UV Serum launch campaign

❤️ Native social reactions in video ads
🏆 Multiple awards (Nestle Dancow)
📊 4% CTR, 7% ER, 84% VCR average
💰 $400K+ revenue generated

Scalable: Customized for multiple brand personalities

🛡️ First GDPR-compliant partner for Unilever
🎮 Gamified data collection experience
📈 1.66% ER, 28% lower CPA vs. target
⚖️ Complex SOX compliance navigation

Campaign: Closeup x Mobile Legends

🥛 AR gaming for milk brand engagement
🎮 "Catch to Grow" interactive experience
📱 Landing page integration strategy
📊 4.6% CTR, 81% ER performance

Innovation: Mascot growth through user interaction

🌿 Virtual teleportation to "The Wild"
🎯 360-degree campaign approach
🇵🇭 Philippines market activation
📱 Online + offline integration

Product: AXE WILD Deodorant variant launch

📱 Capitalized on Stories format trend
👆 SWIPE UP mobile interaction
💰 $200K+ revenue generation
📊 5%+ CTR, 9%+ ER, 85% VCR

Innovation: Social media behavior in advertising

🗣️ Voice detection + AR technology
🎟️ Shout "AYO" to unlock coupons
⏱️ 3.32 minutes average dwell time
🎯 122% game success rate, 75% AR engagement

Breakthrough: Voice-activated rewards system