Generative AI tools are transforming video ad creation in 2025 by making production faster, cheaper, and more accessible. These tools help businesses save time, reduce costs, and create engaging content for various platforms. Here are the top 7 tools you need to know:
- Runway ML: Advanced AI for high-quality video generation and customization.
- Synthesia: Ideal for multilingual corporate videos with over 230 avatars.
- Pictory: Converts text, scripts, and URLs into polished short videos.
- DeepBrain AI: Offers lifelike avatars and multi-language dubbing.
- Elai.io: Simplifies video creation with templates and interactive elements.
- Colossyan Creator: Focused on training, education, and branding.
- Veed.io: Combines AI features with traditional editing for social media content.
Quick Comparison
| Tool | Best For | Starting Price | Key Features |
|---|---|---|---|
| Runway ML | High-quality customization | $15/month | Text-to-video, style transfer |
| Synthesia | Multilingual corporate ads | $29/month | 230+ avatars, 140+ languages |
| Pictory | Short-form content | $19/month | Text-to-video, auto captions |
| DeepBrain AI | Lifelike avatars | $24/month | Multi-language dubbing, gestures |
| Elai.io | Quick video creation | $29/month | Interactive elements, templates |
| Colossyan | Training & education | $27/month | Brand kits, team collaboration |
| Veed.io | Social media optimization | $12/month | AI tools, platform-specific formats |
These tools cater to different needs, from corporate communication to social media marketing. Choose based on your budget, use case, and required features.
5 Best AI Video Generators (2025)
How We Rated These Tools
To determine the best generative AI tools for video ads in 2025, we created a framework focused on the metrics that matter most to advertisers and content creators. These criteria reflect the increasing importance of mobile-first advertising.
Key Evaluation Criteria
1. AI Text-to-Video Features
This core functionality measures how well a tool transforms scripts into polished video content. We looked at:
- Speed of video creation
- Output quality
- Customization options
- Maximum video length
2. Video Editing Options
We examined the editing tools available, considering factors like:
- Export resolution (up to 4K)
- Pre-made templates
- Customization flexibility
- Size of the asset library
3. Pricing and Value
We compared pricing across tiers to evaluate what users get at different levels. For instance:
- Entry-level plans typically cost $12–$39/month
- Professional plans range from $74–$99/month
- Enterprise solutions often come with custom pricing
| Feature Category | Basic Tier | Professional Tier |
|---|---|---|
| Video Duration | 2–10 mins/month | 20–100 mins/month |
| Resolution | 1080p | Up to 4K |
| Asset Library | 170+ avatars | 700+ avatars |
| Processing Speed | Standard | Priority |
4. Platform Support
We evaluated how well each tool adapts to various platforms, including:
- Support for different aspect ratios
- Ability to export in platform-specific formats
- API access for custom integrations
5. AI Voice and Avatar Options
We focused on features like:
- Voice customization
- Library size of avatars
- Natural-sounding speech
- Range of emotional expression
Technical Performance Metrics
We also assessed technical aspects like processing speed, output quality, system reliability, and customer support response times.
Our evaluation included hands-on testing, user feedback analysis, and insights from industry experts. Given the growing emphasis on mobile-first advertising, we placed special attention on tools optimized for mobile platforms.
1. Runway ML
Runway ML has become a go-to tool for AI video generation, widely used by advertisers and content creators in 2025.
Core Features and Capabilities
Runway ML offers powerful tools for both image-to-video and text-to-video generation. While its image-to-video outputs are more refined, its Gen-1 technology allows users to transform existing videos using prompts, delivering visually consistent and high-quality results.
| Feature Category | Capabilities |
|---|---|
| Video Generation | Create up to 5-second videos per 25 credits |
| Processing Speed | Around 20 seconds for a 5-second video (Gen-3 Alpha Turbo) |
| Quality Control | Customizable style transfer for precise output |
| Additional Tools | Lip sync, video extensions, presets, and session saving |
These features are available through flexible pricing plans tailored to different user needs.
Pricing Structure
Runway ML provides three pricing options:
- Standard: $15/month (625 credits) – Best for small businesses
- Pro: $35/month (2250 credits) – Designed for regular creators
- Unlimited: $95/month – Perfect for high-volume video production
Each plan ties credits to video generation capabilities. For instance, 25 credits are required to create a 5-second video with the Gen-3 Alpha Turbo model.
Performance and Quality
Runway ML’s Gen-1 technology has been well-received, with 73.53% of users preferring it over Stable Diffusion 1.5 and 88.24% favoring it compared to Text2Live. As the team puts it:
"It’s like filming something new, without filming anything at all." – RunwayML.
Practical Applications
Runway ML is ideal for creating dynamic video ads, brand storytelling, product demos, social media content, and custom visual effects. Its ability to produce consistent, high-quality results makes it a dependable choice for brands needing diverse ad variations.
Expert Opinion
Creative technologist Abhilash Krishnan highlights the platform’s advanced customization tools, like lip sync and video extensions, as game-changers for mobile advertising. These features make it easier to craft engaging, platform-specific content that stands out.
2. Synthesia
Synthesia is a platform designed to create professional video ads using advanced text-to-video technology.
Key Features and Capabilities
| Feature Category | Capabilities |
|---|---|
| AI Avatars | Over 230 customizable avatars |
| Language Support | Supports 140+ languages with AI voiceovers |
| Video Elements | Includes a royalty-free media library and brand kits |
| Collaboration | Real-time team workspace with commenting features |
| Video Updates | Instant edits without the need for reshoots |
Advanced AI Technology
Synthesia combines tools for script generation, editing, and translation, making it easier to produce ads for global audiences. Its multilingual video player automatically adjusts to display content in the viewer’s preferred language, simplifying international campaigns.
Real-World Impact
Companies have seen measurable benefits with Synthesia. For example:
- DuPont saved $10,000 per training video.
- Zoom reduced video creation time by 90%.
- BSH increased engagement by over 30%.
Customization for Brands
The platform offers tools like custom brand kits, logo integration, avatar presets, voice cloning, and one-click on-screen translation to align with brand needs.
Efficiency in Action
"100 hours’ worth of work in 10 minutes. Synthesia reduces video translations to a few clicks." – Geoffrey Wright, Global Solution Owner at Mondelez
Pricing Overview
Enterprise plans start at $14,000 and go up to $40,000 annually, depending on usage and specific requirements.
Security Standards
Synthesia adheres to strict security measures, including SOC 2 Type II, GDPR, and ISO 42001 compliance. It also prioritizes ethical AI practices and content moderation, making it a reliable option for sensitive advertising campaigns.
Multilingual Expertise
Creative technologist Abhilash Krishnan emphasizes Synthesia’s ability to create multilingual content, making it an effective tool for mobile-first advertising aimed at diverse audiences worldwide. This enhances its utility in global ad strategies.
3. Pictory
Pictory uses AI-powered VideoGPT to transform text and scripts into polished video ads.
Core Features
| Feature Category | Capabilities |
|---|---|
| Content Creation | Converts text to video, generates scripts, and creates videos from URLs. |
| Media Resources | Access to over 10 million royalty-free videos, images, and music tracks. |
| AI Tools | Automated video creation, natural voiceovers, and smart captioning. |
| Customization | Seamlessly integrates brand kits. |
| Video Processing | Converts long-form content and produces high-resolution videos. |
How It Works
Pictory’s AI leverages GPT technology to select visuals, create natural voiceovers, and optimize content for better engagement. It can even transform URLs into engaging videos by pulling relevant images and content automatically.
These tools deliver measurable results:
Performance Highlights
- Over 10 million videos created.
- Automatic captions boost view times by up to 12%.
- With 85% of social media videos watched on mute, captions are a game-changer.
Pricing Options
| Plan | Monthly Cost | Features |
|---|---|---|
| Starter | $19 | 200 video minutes, 1 user, 5,000 music tracks. |
| Professional | $39 | 600 video minutes, 1 user, 10,000 music tracks. |
| Team | $99 | 1,800 video minutes, 3+ users, 15,000 music tracks. |
| Enterprise | From $975 | Custom minutes, 5+ users, and advanced features tailored to your needs. |
What Users Are Saying
"An amazing tool that encapsulates everything you need to produce content. It has been smashing to use Pictory and it has saved me tons of time and effort for producing content that would normally take me weeks."
– Himadri, Verified Customer
Business Uses
Pictory is ideal for turning product descriptions, blog posts, training materials, and long videos into engaging video ads.
Professional Feedback
"Best app to edit quickly and make subtitles to your videos. Awesome app to get and totally worth every penny if you make a lot of content and videos for your business."
– Ach H., Marketing Artist
sbb-itb-9ef3630
4. DeepBrain AI
DeepBrain AI turns written scripts into professional video ads using AI avatars and voices, already serving over 2 million users worldwide.
Core Features
| Feature Category | Capabilities |
|---|---|
| AI Avatars | Over 150 customizable avatars, create custom avatars from photos, green-screen support |
| Language Support | Multi-language dubbing with lip-sync in more than 80 languages |
| Content Generation | Script creation, image generation, and conversion of URLs or documents |
| Team Tools | Shared workspace, pooled video credits, and synchronized projects |
| Video Processing | Multi-avatar scenes, annotations, and gesture controls |
How It Works
DeepBrain AI takes your script and transforms it into video ads using AI avatars, voices, and visuals. You can adjust various elements of the output, making it a flexible tool for producing engaging video content.
Performance Benefits
DeepBrain AI significantly speeds up video production. As highlighted by AiNews.com, CMO Alicia Shapiro shared:
"It used to take me four different programs and 2 to 3 hours to create one video, but now I can do it within half an hour with AI Studios. That has been a game changer for me – the time saving and ease of use are incredible."
Pricing Structure
| Plan | Monthly Cost | Key Features |
|---|---|---|
| Free | $0 | 3 videos/month (3-min limit), 17 AI avatars, watermarked |
| Personal | $24 | Unlimited videos (10-min limit), 70+ avatars, no watermarks |
| Team | $55 | Unlimited videos (30-min limit), 125+ avatars, collaboration tools |
| Enterprise | Custom | Unlimited everything, exclusive studio avatars, priority support |
Business Applications
DeepBrain AI is ideal for producing personalized marketing videos at scale, creating multi-language promotional content, and developing training materials. It’s also a great fit for social media ads, product demonstrations, and corporate communications. These features make it a valuable addition to marketing workflows.
Smart Features
The platform offers tools like video scheduling and AI-powered highlight extraction, which are especially useful for teams managing multiple campaigns. Its Topic-to-Video feature can create a complete draft video from just a simple prompt, including the script, visuals, and voiceovers.
Professional Integration
DeepBrain AI supports smooth integration with branding and project workflows through:
- Brand kit implementation: Ensures consistent branding across all video campaigns.
- Synchronized project tracking: Keeps every team member aligned on ongoing projects.
For marketing teams aiming for cohesive branding while cutting down on production time and costs, DeepBrain AI provides the tools to make it happen efficiently.
5. Elai.io
Elai.io makes video creation straightforward by transforming text into videos, eliminating the need for traditional equipment.
Core Features
| Feature Category | Capabilities |
|---|---|
| AI Avatars | Over 80 customizable avatars with options for branding |
| Language Support | Voiceovers and translations in more than 65 languages |
| Content Creation | Convert articles or PPTX files into videos; screen recording |
| Interactive Elements | Add quizzes and branching scenarios |
| Template Library | Access to 100+ pre-designed video templates |
Business Impact
Businesses using Elai.io have reported notable advantages, such as:
- Saving over $7,000 on average for creating learning and development content.
- Personalized videos outperforming standard content by 35% in terms of engagement.
- Cutting video production time by 5 hours per project.
Pricing Structure
| Plan | Monthly Cost | Key Features |
|---|---|---|
| Free | $0 | Basic avatars, vertical/square videos, stock content |
| Basic | $29 | Stock animations, GIFs, and stickers |
| Advanced | $99 | Music library, voiceover uploads, auto captions |
| Custom | Contact Sales | API access, PDF import, advanced sharing features |
These pricing options cater to both small teams and larger enterprises, offering flexibility and value.
Professional Applications
Elai.io is well-suited for creating marketing videos, training content, and localized materials. Alexandra B., Chief Operations Officer, shares her experience:
"I’m thrilled that I can now produce and modify any video straight from my browser. Elai.io presents me with everything necessary to perfect my video…"
Platform Strengths
The platform’s intuitive design makes it easy for teams without production skills to create professional videos. Solomiya M., Lead Generation Manager, highlights:
"I like that video creation is super easy with Elai. I was creating videos for different kind of activities, mainly for email marketing and leadgen campaigns…"
Technical Considerations
Elai.io produces high-quality videos, though its avatars may appear less lifelike compared to some competitors. Customization options include:
- Adding company logos
- Implementing brand color schemes
- Using custom backgrounds
- Overlaying text
Integration Features
Elai.io supports efficient workflows with features like:
- Screen recording
- PDF imports
- Public API access (available with the Custom plan)
- Embedding interactive elements
With its mix of automation and personalization, Elai.io offers a practical solution for creating professional videos with ease.
6. Colossyan Creator
Colossyan Creator simplifies video ad production with advanced text-to-video tools and a high level of customization.
Core Features and Capabilities
| Feature Category | Details |
|---|---|
| Language Support | Supports 70+ languages for video creation and translation |
| AI Avatars | Access to 170+ AI avatars (available with Business plan) |
| Brand Integration | Brand Kit ensures consistent visual branding |
| Content Tools | Convert PPT & PDF to videos, screen recording included |
| Collaboration | Multi-user editing for team projects |
Performance Metrics
With the release of Colossyan 2.0, the platform offers:
- Faster Production: Cuts video creation time by 200% compared to traditional methods.
- Cost Efficiency: Users report saving up to 90% on video production costs.
- High Ratings: Scores an impressive 4.8/5 from over 450 reviews on G2.
These improvements make it a go-to solution for various business needs.
Business Applications
Colossyan Creator is well-suited for:
- Internal communications
- Customer education
- Compliance training
- Employee onboarding
- Multilingual marketing campaigns
Pricing Structure 2025
| Plan | Monthly Cost | Key Features |
|---|---|---|
| Starter | $27 ($19/yr) | 10 mins/month, 70+ AI avatars, 1 editor |
| Business | $88 ($70/yr) | Unlimited minutes, 170+ AI avatars, 3 editors |
| Enterprise | Custom Pricing | 200+ AI avatars, unlimited minutes, custom editors |
Custom studio avatars can also be added for $1,000 annually.
User Feedback
Users consistently highlight the platform’s ease of use and efficiency. José Antonio R., an SMB user on G2, says:
"The most versatile tool for making engaging videos… Its editing features are easy to use, and the result is exceptional. Text, images and resources of all kinds can be incorporated to personalise the pieces, and it is very intuitive."
James B., Chief Solutions Officer at MENTOR GROUP, shares:
"With Colossyan, we were able to cut around 90% of our video production costs."
Technical Advantages
Colossyan 2.0 provides:
- Automated workflows for faster video creation
- Reliable video generation processes
- Advanced avatar customization options
- Quick and simple content updates
- API integration for automated video production
Integration Capabilities
Colossyan Creator seamlessly integrates into workflows with features like Brand Kit, PPT/PDF-to-video conversion, screen recording, multi-user collaboration, and custom API solutions, making video production more efficient and streamlined.
7. Veed.io
Veed.io is an online video editing platform that combines AI features with traditional editing tools to make video ad creation faster and more efficient.
Core AI Features
| Feature Category | Capabilities |
|---|---|
| Video Generation | Magic Cut, Clone Yourself, Eye Contact Correction |
| Audio Tools | AI Voice Cloning, Filler Word Removal |
| Language Features | AI Translate, Auto Subtitles with high accuracy |
| Asset Library | 2M+ royalty-free video and audio assets |
| AI Avatars | 50+ customizable AI avatar presets |
Business Applications
These tools enable businesses to create tailored video ads for various platforms. Veed.io stands out with platform-specific templates designed to optimize ad performance. Max Alter, Director of Audience Development at NBCUniversal, shares:
"VEED has been game-changing. It’s allowed us to create gorgeous content for social promotion and ad units with ease."
Performance Impact
Veed.io significantly reduces editing time, making it ideal for busy professionals. Nadeem L, Owner of TheCareerCEO.com, highlights:
"VEED is my one-stop video editing shop! It’s cut my editing time by around 60%, freeing me to focus on my online career coaching business."
2025 Pricing Structure
| Plan | Monthly Cost | Key Features |
|---|---|---|
| Basic | $12 | 720p exports, 2GB storage, no watermark |
| Pro | $24 | 1080p exports, 20GB storage, subtitle translation |
| Business | $59 | Custom branding, team collaboration, priority support |
| Enterprise | Custom | Advanced features, dedicated support |
The pricing reflects a range of options suitable for individuals and businesses alike.
Technical Advantages
Veed.io simplifies video production with automated formatting for social media platforms, shared workspaces for collaboration, and browser-based functionality that removes the need for software installation.
Integration Capabilities
Users appreciate its accuracy and ease of use. As Laura Haleydt, Brand Marketing Manager at Carlsberg Importers, notes:
"I love using VEED. The subtitles are the most accurate I’ve seen on the market. It’s helped take my content to the next level."
While its AI video generation from text prompts may require some manual adjustments, Veed.io’s combination of AI-driven and traditional tools makes it a key player in AdTech for 2025.
Tool Comparison Chart
Here’s a breakdown of the seven generative AI tools for video ads in 2025, highlighting their features, pricing, use cases, and integration options.
Core Features Comparison
| Feature | Runway ML | Synthesia | Pictory | DeepBrain AI | Elai.io | Colossyan Creator | Veed.io |
|---|---|---|---|---|---|---|---|
| Video Quality | 1080p | 1080p | 720p–1080p | 1080p | 720p–1080p | 1080p | Up to 1080p |
| AI Avatar Support | Limited | 125+ | Basic | Advanced | 50+ | 70+ | 50+ |
| Text-to-Video | Advanced | Basic | Yes | Yes | Yes | Limited | Basic |
| Multi-language | 10+ | 120+ | 25+ | 30+ | 15+ | 20+ | 50+ |
| Asset Library | Limited | Extensive | Medium | Basic | Medium | Large | 2M+ assets |
Pricing Structure (Monthly)
| Tool | Entry Plan | Pro | Enterprise |
|---|---|---|---|
| Runway ML | Free (125) | $35 (2250) | $95 |
| Synthesia | Free (3min) | $29 | Custom |
| Pictory | Free | $99 | Custom |
| DeepBrain AI | Contact | Contact | Custom |
| Elai.io | Trial | $29 | Custom |
| Colossyan Creator | Trial | $49 | Custom |
| Veed.io | $12 | $24 | $59 |
Best Use Cases
- Runway ML: Ideal for advanced AI needs and high-quality production work.
- Synthesia: Perfect for corporate communication and multilingual projects.
- Pictory: Great for turning long-form content into short videos.
- DeepBrain AI: Best for lifelike avatars, especially in training or presentations.
- Elai.io: Suited for quick video creation, particularly for small businesses.
- Colossyan Creator: Focused on educational and corporate training videos.
- Veed.io: Tailored for social media content and optimization.
Integration Capabilities
| Tool | API Access | Team Collaboration | External Integrations |
|---|---|---|---|
| Runway ML | Advanced | Yes | Limited |
| Synthesia | Yes | Yes | Extensive |
| Pictory | Basic | Yes | Moderate |
| DeepBrain AI | Yes | Limited | Basic |
| Elai.io | Yes | Yes | Moderate |
| Colossyan Creator | Limited | Yes | Basic |
| Veed.io | Yes | Advanced | Extensive |
Final Thoughts
By 2025, generative AI is transforming video advertising in a big way. Meta revealed that over 1 million advertisers used their generative AI tools in Q3 2024, producing 15 million ads every month. This shows how quickly these tools are being adopted.
Runway ML stands out for its advanced AI features and high-quality production, while Synthesia is a go-to for corporate communication thanks to its broad language support. Tools like Pictory and Veed.io focus on enhancing human creativity rather than replacing it. As Josh Campo, CEO of Razorfish, puts it:
"The things [AI] does best seem to be the things that people don’t like to do."
While early consumer responses were mixed – NielsenIQ found AI-generated ads were often seen as more "annoying" and "confusing" than traditional ones – brands have shifted to using AI strategically for pre-production and optimization. Choosing the right tool depends on several factors:
- Budget: Options range from Veed.io’s $18/month plan to custom enterprise solutions.
- Use Case: Match tools to your primary needs, like Synthesia for multilingual content, Colossyan for training, or Veed.io for social media optimization.
- Integration: Look for tools that fit your workflow, offering features like API access and collaboration tools.
The future of the industry lies in smarter audience targeting. Lindsey DiGiorgio, CMO of Yieldmo, highlights this trend:
"The biggest area where there’s going to be a lot of growth – there is already a lot of growth – is in that audience-targeting area."
Abhilash Krishnan also emphasizes the importance of mobile-first designs and programmatic integration as these tools continue to reshape video advertising workflows.