Professional CV – Abhilash Krishnan

Digital Turbine – Creative Director (APAC)

• Pioneered creative innovation at Digital Turbine, leading global teams to deliver cutting-edge digital experiences for key partners, resulting in engaging mobile advertising.
• Defined and maintained the highest quality in mobile advertising experience, optimizing team output for business efficiency.
• Collaborated with key stakeholders to exceed client expectations and deliver measurable impact.

Symple Dynamics – Digital Products: Marketing & Management

• Brought ideas to life and created the next generation of mobile apps.
• Applied entrepreneurial mindset to drive successful product launches and enhance user experiences.

Holachef Hospitality Pvt. Ltd. – VP Product Marketing

• Devised creative product marketing strategies, introducing features like HolaDoodle, generating significant revenue in a short span.
• Optimized campaigns across multiple platforms, driving efficiency and quality.
• Revamped marketing communication for better conversions and reduced customer care calls.

Vserv – Lead (Mobile) – Global Sales & Strategy

• Led internal teams to create innovative ad formats, expanding campaign performance across global markets.
• Implemented rapid prototyping tools and showcased products at major events like Mobile World Congress and Adtech.

UFO Digital – Founder

• Successfully launched the social media campaign “Meterjam,” gaining widespread recognition and media coverage.
• Managed business development, project management, and leadership roles.

DDB Mudra Group – Design Lead

• Devised cross-media integration for successful campaigns like Reliance “Go for It” launch.
• Created gamification models driving traffic and sales for clients like IDEA Cellular Mobile Roadies.

Skills

• Creative Direction
• Interactive Creative Direction
• Technology Innovation
• UI/UX Design
• Digital Strategy
• Entrepreneurship
• Ad Campaign Optimization
• Artificial Intelligence
• Augmented Reality
• Generative AI Implementation
• Micro SaaS